Privacy Policy

1. Introduction

Moodbux (“Moodbux”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the Moodbux mobile application, our website, and related services (collectively, the “Service”), and describes the privacy rights available to you.

This policy is designed to comply with applicable data protection laws, including the EU and UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA), and the Apple App Store Review Guidelines.

By using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Service.

2. Who We Are (Data Controller)

The data controller responsible for your personal information is Moodbux, North Legon, Accra, Ghana. For any privacy questions or to exercise your rights, contact us at moodbux@gmail.com.

3. Information We Collect

We collect the categories of information summarized in the table above. In more detail, we collect:

• Information you provide directly, such as your name, email, phone number, profile details, recipient contacts, occasions, reminders, gift messages, and support requests.
• Transaction information, records of gifts sent and received, delivery details, and purchase history. Payment card details are collected and processed directly by our PCI-DSS-compliant payment providers; we do not store full card numbers on our servers.
• Information collected automatically, device identifiers, hardware and OS information, app version, IP address, approximate location derived from IP, crash logs, diagnostics, and how you interact with the app.
• Information from third parties, such as our payment processors, delivery partners, and (if you choose to sign in with them) authentication providers.

4. How We Use Your Information

We use your personal information to:

• Provide, operate, and maintain the Service and your account.
• Process gifts, payments, deliveries, and related notifications.
• Send occasion reminders and gifting suggestions you have opted into.
• Provide customer support and respond to your requests.
• Personalize, improve, and develop new features of the Service.
• Detect, investigate, and prevent fraud, abuse, and security incidents.
• Comply with legal obligations and enforce our Terms of Use.

5. Legal Bases for Processing (EEA / UK)

If you are in the European Economic Area or the United Kingdom, we process your personal information only where we have a valid legal basis to do so:

• Performance of a contract: to provide the Service you request.
• Legitimate interests: to secure, improve, and market our Service, balanced against your rights.
• Consent: for optional activities such as marketing communications or tracking, which you may withdraw at any time.
• Legal obligation: to comply with applicable laws, tax, and accounting requirements.

6. How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only as needed to run the Service, with:

• Service providers: payment processors, delivery and fulfilment partners, cloud hosting, analytics, and customer support tools, acting on our instructions under contractual confidentiality and data-protection obligations.
• Recipients you choose: the people to whom you send gifts or messages receive the information necessary to complete the gift.
• Legal and safety: authorities or third parties where required by law, to enforce our terms, or to protect the rights, safety, and security of our users and the public.
• Business transfers: a successor entity in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

7. Third-Party Services and SDKs

The Service integrates third-party tools that may process limited data on our behalf, including payment processing, cloud infrastructure, crash reporting, and analytics. We require these third parties to protect your information to a standard consistent with this policy and to use it only for the purposes we specify. Their own processing of data they independently collect is governed by their respective privacy policies.

8. Tracking and App Tracking Transparency

We do not use your data to track you across apps and websites owned by other companies for advertising purposes. If this ever changes, we will request your permission through Apple’s App Tracking Transparency prompt before any such tracking, and you can review or change this permission at any time in your device settings under Privacy & Security › Tracking.

We use only essential and, where you consent, analytics identifiers to operate and improve the Service.

9. Data Retention

We retain your personal information for as long as your account is active and as needed to provide the Service. After you delete your account, we delete or anonymize your personal information within a commercially reasonable period, except where we must retain certain records to comply with legal, tax, accounting, or fraud-prevention obligations, or to resolve disputes and enforce our agreements.

10. Data Security

We implement appropriate technical and organizational measures, including encryption in transit, access controls, and secure infrastructure, to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. If we become aware of a personal data breach affecting you, we will notify you and the relevant authorities as required by law.

11. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights over your personal information:

• Access: obtain a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information (see “Account Deletion” below).
• Portability: receive your information in a portable, machine-readable format.
• Restriction and objection: restrict or object to certain processing, including direct marketing.
• Withdraw consent: withdraw consent at any time where processing is based on consent.
• Non-discrimination: you will not receive discriminatory treatment for exercising your rights.

12. Account Deletion

You can delete your Moodbux account at any time directly in the app under Settings › Account › Delete Account. Deleting your account removes your profile and associated personal information from active systems, subject to the limited retention described in the “Data Retention” section. You may also request deletion by emailing us at moodbux@gmail.com, and we will respond within the time required by applicable law.

13. Exercising Your Rights

To exercise any of these rights, contact us at moodbux@gmail.com. We will verify your identity before responding and will reply within the timeframes required by applicable law. You also have the right to lodge a complaint with your local data protection authority.

14. International Data Transfers

We may process and store your information in countries other than your own. Where we transfer personal information across borders, we rely on appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions, to ensure your information receives an equivalent level of protection.

15. Children’s Privacy

The Service is intended for users aged 18 and over and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

16. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page, revise the “Last updated” date, and, for material changes, provide additional notice within the app or by email. Your continued use of the Service after an update takes effect constitutes acceptance of the revised policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

• Moodbux
• North Legon, Accra, Ghana
• Email: moodbux@gmail.com